One Australian supermarket is offering its top shoppers the chance to win three years of free groceries in their stores.
ALDI is searching for the most #ALDIcore shoppers to present the winner with three years' of groceries and five runners-up with one year of groceries.
All the shoppers need to do to enter is share a twist to an ALDI recipe, a product they can't live without or a tip, trick or hack they think everyone needs to know.
Customers must tag @ALDIAustralia and use the hashtag #ALDIcore on TikTok, Instagram and Facebook with their entry or visit aldicore.com.au.
ALDI Australia group director Simon Padovani-Ginies said the company was acutely aware of the need to "continue to deliver the highest quality products at the lowest possible prices".
"We're a different shopping experience and we are proud of the value we deliver to our customers every day - in that spirit we all know a person at a family barbeque or in our social media feeds who are also proud to be an ALDI shopper," he said.
"We know of customers who come into our stores every day throw ALDI-themed birthday parties, wear our ALDImania streetwear to their kids' soccer matches and generally rep ALDI. That's #ALDIcore."
The giveaway comes as consumer advocacy group Choice sent mystery shoppers to 81 supermarkets across the country and gave them a list of 14 common grocery items.
The consumer group found ALDI had the lowest prices for a basket of average goods out of the major supermarkets.
On average basket of 14 common household items from ALDI cost $51.51 on average, compared to $68.58 at Woolworths and $69.33 at Coles.
To enter ALDI's competition go to ALDIcore.com.au.